Snap has formally rolled out its long-gestating hardware moonshot, detailing the final consumer software, carrier tie-ins, and companion ecosystem for its first standalone augmented reality smart glasses. Branded cleanly as Specs and carrying a premium $2,195 price tag, the device marks the social media company's most aggressive bid yet to stake a claim in spatial computing ahead of heavier hardware rivals[1, 4].
Rather than tethering to an external processing puck or relying on a companion phone for graphics rendering, the new Specs package an entire augmented reality computer directly onto the wearer's face. Alongside the hardware, Snap unveiled Specs Intelligence, a dedicated anticipatory artificial intelligence assistant that operates across the glasses, iPhone, and Mac, signaling a broad strategic push to marry wearable displays with proactive everyday software.

